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Looming battle in South African eCommerce2011-06-20 Takealot is preparing to shake up the South African internet shopping market, wrestling share of the market from Kalahari.net, Wantitall and others Popular web shopping portal Take2 is re-branding as Takealot with plans to seriously improve the general experience of shopping on the net in S. A. . Takealot Manager Kim Reid explains the company will target one or two important areas to make certain they become the web retailer of choice in SA. These critical areas are purchaser service, logistics, competitive pricing and a cleverly designed control interface. Reid related that Takelot is stocking their Johannesburg warehouse with products, complementing their growing Cape City warehouse. Carrying stock is a vital component for Takealot to enhance purchaser service and lower delivery times, and Reid recounted that Gauteng and Cape City buyers can expect overnite or maybe same day delivery for 'in-stock' items from Aug. Takealot will at first target electronics, games, CDs, books and DVDs, with plans to grow their product offering by 2 more classes this year. Takealot will also continue to supply their import service for long-tail items, competing against other similar enterprises like Wantitall. ECommerce battle approaching Takealot, which now shows yearly expansion of between thirty percent and forty percent every year, is intending to increase their yearly cash to R1 bn. in the next 5 years. In the last monetary year Takealot ( then Take2 ) had a twelve month turnover of R75 million meaning that an annual rate of growth over 85 percent is pencilled in. Reid added that they'd like to increase their South African eCommerce share of the market to over fifty percent, which implies that they'd be the dominant player in the local web shopping market. Reid declared that he is expecting Kalahari.net which is presently the dominant online shop in SA to respond to Takealot's push to lift product ranges and buyer service, but that he welcomes the competition. "Game on," expounded Reid. Kalahari.net isn't the only local e-tailer which should be pushed to guarantee they keep abreast of Takealot. All giant SA internet shopping services like Wantitall, NetFlorist and Loot, stand to luck out if Takealot succeeds in growing its local marketplace share. Reid plays down the significance of thrashing the competition announcing that they focus more in the general expansion of the local eCommerce market to raise income. Reid guesstimates the local eCommerce market will grow seriously over the next couple of years from under R1 bn. yearly to one or two bln Rands in one or two years' time. Scale is vital to guarantee future expansion and having the ability to stock a giant range of items, and what's clear is that Takealot plans to be South Africa's Amazon.com. With the finance backing of global power house Tiger World Management, other web shopping sites will be smart to keep a tight watch on Takelot. |
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